PrintVis for the Large Format Industry
What is wide format? Well this would be your POP/POS (point of purchase/point of sale) banners, vinyl wall graphics, billboards, vehicle wraps, signs, etc. Most are now produced on digital printers, the advent of which has allowed for short-quantity runs, last-minute ordering, multiple substrates and variable versions and data.
Printers and plotters in many variations are now in the market at increasingly reasonable prices with impressive quality – in this league of products some companies have extremely large format screen print machines which make truly beautiful work.
The rise of digital printing has become quite the game changer, simultaneously allowing for high-quality work and quickfire scheduling.