PrintVis: Ready and Able to Manage Your Labels!

Print companies specializing in label production often employ flexography (“flexo”) as their primary method. Flexographic prints are created by using a positively-mirrored master of the desired image as a 3D relief in a rubber/polymer material.

Label manufacturers share the same concerns as any type of printer: How to optimize my production? One persistent challenge is diminished performance caused by a data-transfer bottleneck.

Label printers around the world have used PrintVis to achieve printing efficiency – beginning with the optimization of data and its subsequent distribution. In a successful operation, an expansion of the data transfer channels should eventually result, easily handled by the robust system that is Microsoft Dynamics NAV.

Flexographic Converting Press

The Label Printing Industry is one of the fastest growing markets for digital print worldwide, and is at the forefront of the explosion in digital packaging.

According to a study by Smithers Pira, the world market for digital packaging and labels is expected to reach $15.3 Billion by 2018, a massive 375% increase in growth in the decade between 2008 and 2018.

What accounts for this trend? Several factors. The price per unit for digitally-printed materials has been on a steady decline in direct correlation with the rise of higher-performance digital presses. But consumer behavior is the key driver, with growing consumer demand coinciding with growing populations in newly-industrialized areas; while in more mature, developed cities around the world we see a decline in average household size, leading to a diminished need for high-volume runs.

More short runs, more versions, greater personalization with variable data, etc. – all are strengths of the digital format.

And while Coca-Cola doesn’t really do anything small, their recent personal bottle campaign was clearly a nod to this trend.

But it’s not all digital, yet. 

PrintVis and Microsoft Dynamics NAV offer an integrated MIS/ERP solution for the label manufacturing industry. Our system will help you manage every detail required for both long-repeat and short-custom runs, for both offset and digital print processes, including robust materials management and handling the complexities of variable data.

Please, read on!

PrintVis offers label-specific features which can be utilized to determine order definition, price estimates, quick ordering and production planning.

Label printing can be done in many ways and with many varieties of media.

The form of delivery of web printed labels depends on the machinery at the customer’s factory, so the direction of winding and whether the label is inside or outside on the roll is critical information.

While a good deal of label and packaging printing is moving to digital – sheet-fed or web – there is still the good old-fashioned screen printing method for more refined printing on plastic, wrapping, bottles etc.

For such label printers the production is mainly unchanged re-prints of labels, re-using plates and dies and even exact mixtures of inks. Often multiple labels will be combined into one continuous production, however they must all use the same paper and die for the production to be optimal.

PrintVis effectively lets you handle detailed information on each individual label, and ensures that you are in fact able to combine the labels set up for a job, ensuring they all are using the same die.

This is just one example of how PrintVis works toward optimizing your label production.

Detail of Label Information

Detailed information is stored for each label individually, including which clichés/plates, colors, paper, dies and even finishing information, such as rollup, folding or cutting method are applied to the label.

Furthermore, information on bobbin and roll-up size is stored for production security. In short, all vital information for a label is stored centrally, to avoid errors in production.


As each label is run through a die, it is of course essential to handle dies with a high level of detailed information, which is naturally also included in PrintVis.

The die setup offers a comprehensive range of possibilities, including a teeth-count on the cylinder size, punch thickness, shapes and much more. Further, you are able to create dies, and apply different statuses for them. For instance, some dies are stored in your local archive, some in the basement and some no longer even exist other than in your electronic database (for quoting purposes only) to let you know that a certain die must be purchased when it comes time to order.