PrintVis Tip of the Week #11: Odder Wise
I work for the best company in the world.
Hyperbole! You are thinking. Buttering up the bosses! You say.
But no, it’s true – To me. Just as one’s own children are always the smartest and most beautiful. This is how we should feel about our kids. This is how we should feel about our work.
PrintVis was founded in Denmark, and our Danish headquarters are in a small town called Odder, which is pronounced exactly like the English word “other.” On my first visit there, I arrived on a Sunday after first being graciously received and shown around Denmark’s capital Copenhagen, with its marvelous panoply of castles and cathedrals, canals crowded with boats, merry revelers, green bottles of beer in every hand, smiles and singing; even the occasional aroma of some other sort of green drifting on the light breeze – yet nary a trouble to be found, nor cop to be seen. Just bright, happy people everywhere.
But I digress.
I was there to attend NovaVision Days, an annual gathering of the entire PrintVis team, flown in from our various outposts across the globe. Mostly I was there to be trained on the PrintVis system, but I was also asked to try some training of my own, regarding marketing and Microsoft’s “Road to Repeatability” business model.
So, while researching blogs, articles and videos for some insightful talking points I came across this Ted Talk by Simon Sinek, where he lays out his “Golden Circle” theory and addresses the power of “why.”
It goes something like this: All business people know what they do (we hope), and some grasp the how of what they do. Yet far fewer work from the core question: Why?.
I bet you’re thinking, “to make money” – and sure, yes, fine. But is that really getting to the true “why”? As Sinek is quick to point out – profit is a result and should not be the prime motivator. There are many reasons you need to make money – money is the tool, not the goal.
In his Wright Brothers example (around 8:00) he illustrates the difference between cold capital pursuit and the power of true convictions, even seemingly impossible dreams.
Your business is more likely to enjoy profitable results if you believe in what you do and why you do it.
That’s my tip of the week.
“People don’t buy what you do, they buy why you do it,” Sinek states repeatedly. Our emotional brain, our limbic system, is the true home of decision making. It has no language, at least not one that can be confined to letters and ciphers. No, it is our feeling brain, often associated with “coming from the heart” or “going with my gut.”
I would be remiss if I didn’t extend kudos to Mark Stuyt for similar teachings.
So why do you do what you do? Why do you get out of bed in the morning, and why should we care? What is your purpose, your cause, your belief? If you don’t know why, if you don’t believe in what you do, why do it?
Very quickly I began to ascertain the many “whys” of PrintVis as a company in perfect correlation with Simon Sinek’s wise words: This is a company that believes in what they do, and are absolutely not driven solely by profit motives.
PrintVis is is a company that truly wants – and knows – how to help print/graphics businesses perform better. Not just sell software for a quick buck. If PrintVis will not benefit your company, you will be told with polite honesty that it’s not a good fit and why. They’re not just interested in the sale. They are in for the long haul because PrintVis, like any good company, is a collection of people who take pride in what they do, who want to make a positive and lasting impact on their world, and know their time is well spent.
Which brings up yet another why – why PrintVis as a product is under constant development. Relentless improvement. Endless Innovation.
Why? Because life unfolds in that same way. And they – we – want you as a lifelong partner, and a lifelong customer. Dare I say friend?
Just as PrintVis’ Kasper Tomshøj says at 3:10 in THIS VIDEO – it’s about finding your niche – your vertical, in business speak – and focusing on that.
So. Believe in what you do, and understand why you do it.
Otherwise, what’s the point?
Michael Bradley is Marketing Coordinator for PrintVis and has been with the company since November 2013.